Americans Now Prefer Bottled Water to Soda. Last year bottled water consumption reached 39.3 gallons per capita, the Wall Street Journal reports, and carbonated soft drinks fell to 38.5 gallons. The data comes from industry tracker Beverage Marketing. Soda companies like Coca-Cola ( KO) and PepsiCo.
· For the first time ever, Americans drank more bottled water than soda in 2016. After a decades-long growth streak, bottled water sales by volume surpassed sales of soft drinks last year. Total bottled water volume grew nearly 9% in 2016, reaching 12.8 billion gallons, according to research and consulting firm Beverage Marketing Corporation.
Americans Are Now Drinking More Bottled Water Than Soda Believe it or not, Americans are now drinking more bottled water than soda, Reuters reports . In addition, soda consumption is at an all time low.
Getty Images. Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable – that consumers would buy a packaged version of something they could get free from a tap. But bottled-water sales have been growing in the U.S. ever since the arrival of Perrier in the 1970s.
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Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable-that consumers would buy a packaged version of something that was free.
· Americans now drink more bottled water than diet soda or traditional soda. Bottled-water consumption in the U.S. hit 39.3 gallons per capita last year, while carbonated soft drinks fell to 38.5 gallons, marking the first time that soda was knocked off the top spot, according to data from industry tracker Beverage Marketing Corp.
Americans to Drink More Bottled Water Than Soda This Year. But Americans are this year for the first time expected to purchase more bottled water than traditional carbonated sodas. Projections from market research firm Euromonitor show that this year each American will on average purchase 27.4 gallons of bottled water, more than the 26.2 gallons of carbonated sodas.
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Politico.com notes that trade groups including the American Beverage Association, the International Bottled water. promote sugary soda pop Pepsi when she’s not standing by Michelle Obama telling.
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“Consumers are more concerned than. NPD Group. “Sugar content has an especially high awareness.” Duane Stanford, executive editor at trade publication Beverage Digest, says legacy soda makers are.